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Advisory

Engagements, not a service list.

I sell judgment about systems: what the real constraint is, what to change, in what order, and what to stop doing. The technical range behind that — search, AI, data, web, automation, operations, teams — is supporting evidence, not the offer.

  1. 01 · Diagnose

    Digital Systems Audit

    For companies that know something isn’t working but the problem spans several layers at once.

    Examined
    Search strategy · technical foundation · information architecture · AI-search readiness · analytics and reporting · web operations · ownership and workflow · team structure · automation opportunities
    Deliverables
    Findings · risk and bottleneck map · prioritized opportunities · recommended architecture · 30/60/90-day roadmap · executive summary
  2. 02 · Design

    Systems Sprint

    Fix one high-impact system in weeks, not quarters. Fixed scope, fixed end date.

    Typical sprints
    Redesign SEO QA · rebuild reporting · dashboard architecture · automate an audit workflow · restructure onboarding · build AI-search measurement · redesign site-production workflow · solve indexation architecture · SOP and scorecard system
    Ends with
    A working system, the decision log behind it, and the people who run it trained on it
  3. 03 · Lead

    Fractional Advisory

    For organizations that need a senior operator regularly, but not a full-time hire.

    Scope
    Strategy review · weekly leadership call · roadmap ownership · manager coaching · hiring support and interviews · performance systems · vendor review · SEO recovery · AI-search program · executive reporting · escalation support
    Note
    Hiring is part of the system design, not a side task. Role design, seniority calibration and interview structure are in scope.
  4. 04 · Build

    AI, Data & Automation Implementation

    When the recommendation needs to become software that runs on Monday.

    Built
    Dashboards and reporting automation · QA and monitoring · agent workflows with scoped tools and approval gates · knowledge systems · data aggregation · onboarding automation · WordPress and API integrations
    Always includes
    Dry runs · snapshots and rollback · audit trail · defined failure modes · verification after deploy

Specialist reviews

Production AI / Agent Architecture Review

Tool architecture and capability scoping · permissions and trust levels · write safety · rollback · routing · monitoring · failure modes · production readiness.

Marketing Data Reliability Review

Source-of-truth mapping · API and database reconciliation · data integrity · reporting discrepancies · expensive queries · retention and aggregation · monitoring.

Start in writing.

Describe the problem in a few paragraphs. I’ll tell you whether it’s mine to solve, whether you need an engagement at all, and which one fits. A call comes after that, if it’s useful.

Tell me what’s not working